Our Manifesto

Black Skin Directory launched in February 2018 and since then our North Star has been to grow the platform into the premier global beauty and skincare resource for Black and multi-cultural communities.

Our work is centred on three pillars:

  1. To connect Black and multi-cultural communities to professional and qualified skincare practitioners.

  2. To share our knowledge and expertise through our information and content library focusing on beauty, skin, hair and wellness.

  3. To educate to the professional skincare and beauty community through our dedicated training resources.

Making the beauty industry more inclusive

Black Skin Directory is committed to enhancing the knowledge and building the confidence of skincare and beauty industry professionals to enable high quality care for skin of colour consumers.

After three years of facilitating in-house workshops, we launched the Treating Skin of Colour platform in March 2022 to deliver online training to skin and beauty therapists in an accessible format available globally.

Our aim is to normalise caring for Black and darker skin tones, to plug educational gaps and remove barriers preventing skin care professionals from treating Black and darker skin tones consumers.


Insights and Partnerships

From shopping habits to Black beauty culture, we have a wealth of insights and opinions. This enables us to add value to any potential venture and position your brand to reach Black and multicultural effectively and profitably. Download our Partnerships ToolKit today.

If you are a skincare professional and would like more information about listing your clinic or our skin of colour course, download the BSD Infopack here.

Meet our founder

Dija is a highly respected and award winning skin health specialist. With over fifteen years experience in understanding and treating skin health, she has become a pivotal champion and educator about skin of colour in the beauty industry. She is the owner of West Room Aesthetics - a boutique skin health destination and centre of excellence for skin of colour in London.

Dija is also a writer and author of the international best-seller Black Skin - The Definitive Skincare Guide. She is an experienced and engaging public speaker as well as a consultant and Key Opinion Leader in the beauty industry.

Dija is on the expert board for the British Association of Beauty Therapy & Cosmetology (BABTAC), the advisory board for the British Beauty Council and is a Trustee for Beauty Backed - a non-profit supporting beauty industry professionals.

BSD TV

Go behind the scenes with the Black Skin Directory team and watch the footage from our educational events.

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