When's the last time you saw black skin in a UK suncare ad?
At Black Skin Directory we don’t shy away from tricky conversations and one such conversation we feel needs to be had is one about sun protection. Over the years, the skin of colour population has lagged behind in this narrative. Given that statistics show black people are 1.5 times more likely to die from melanoma than people from a Caucasian background, we feel it’s high time we were more engaged with the sun safety message.
Alongside our campaign partners UltraSun, we are thrilled to premier the UK’s first sun protection advert targeted at the black population. In addition, to enable you to access sun protection we know works on dark skin (without leaving you looking like a ghost!) we have curated an eshop with options to suit all skin tones.
This is truly a groundbreaking moment in progressing the sun safety message so keep your eyes peeled on our summer long educational sun campaign. In the meantime, we hope you enjoy the ad!